Marketing Zombie Alert

…can help gar­ner user buy-in and help pri­or­i­tize func­tion­al­ity that can deliver mea­sur­able process improvement…

The whole text is avail­able only in print so I am unable to offer you a link. However, I am pretty sure you all have seen this kind of newspeak all over the place. Especially when brows­ing web sites of soft­ware ven­dors, the big­ger ones being the heav­i­est offenders.

Why do mar­ket­ing peo­ple feel mean­ing­less dri­vel is some­thing nec­es­sary to bring new clients in? What hap­pened to clear com­mu­ni­ca­tion? Is this because they feel their pres­ence has to be marked with tons of “con­tent”? Or maybe there is not much to say about what they offer?